Resume

Ross Cadasse

Marketing Communications Associate

Professional Summary

Marketing and communications professional who turns complex information
into clear campaigns, polished content, and memorable brand experiences. Experienced in internal and external communications, membership engagement, digital campaigns, conference branding, and stakeholder support across email, social media, presentations, websites, podcasts, and event collateral. Skilled in Mailchimp automation, audience segmentation, LinkedIn analytics, SharePoint content management, and performance reporting, with a strong record of managing multiple timelines and high-volume requests in fast-paced environments.

Key Skills
Strategic communications
Digital marketing & email campaigns
Content development
Campaign analytics & optimization
Event and conference marketing

Employment History

Marketing and Membership Coordinator, Ontario Water Works Association, Mississauga

MAY 2024 — PRESENT

• Develop and execute internal and external communications supporting events, member initiatives, sponsorship programs, and thought leadership distribution across Ontario.
• Design and produce national conference materials including presenter slide templates, full conference programs, banners, posters, digital graphics, and signage.
• Create brand identities and logos for committees and smaller area conferences to improve consistency across print, digital, and event platforms.
• Build and manage Mailchimp campaigns, including audience segmentation, automated workflows, and performance reporting.
• Increased LinkedIn engagement rate from 6 percent to 9 percent by refining messaging strategy, posting cadence, and audience targeting.
• Maintain and structure SharePoint committee pages as centralized repositories for publications, resources, and communications materials.
• Track benchmarks and campaign metrics to identify performance insights and inform future communications strategy.
• Support sponsorship communications contributing to more than $200,000 in conference revenue.
• Edit and produce a professional podcast for Ontario's waterindustry, translating technical expertise into accessible content for industry audiences.
• Manage multiple timelines, approvals, and high-volume communications requests while meeting strict deadlines.

Change Management Talent and Training Coordinator , Toronto Dominion Bank , Toronto

MAY 2023 — AUG 2023

• Supported enterprise internal communications within a fast-paced financial services environment.
• Assisted with SharePoint migration and structured digital content to improve usability, adoption, and access to resources.
• Managed high-volume inbox communications, handling more than 200 weekly inquiries with accuracy and responsiveness.
• Prepared executive-ready briefing materials and presentation decks for senior leadership.
• Coordinated onboarding and training communications to support business continuity and employee engagement.

Education

Communications Studies, Wilfrid Laurier University, Waterloo

SEPT 2019 — MAY 2024

• Honours Bachelor of Arts
• Specialized in digital and visual communication.

• Minor in Social Entrepreneurship.

Additional Experience

Assistant Team Manager, Scarborough Shooting Stars , Scarborough

MAY 2025 — PRESENT

• Prepared practice facilities including equipment setup and court readiness.
• Managed team jerseys, laundry cycles, and game day wear.
• Provided water, towels, and bench support for players and staff during games.
• Assisted the team manager with game day operational needs.
• Helped maintain a professional, organized environment during high-pressure situations

Sports Commentator & Sports Radio Manager, Radio Laurier, Waterloo

SEPT 2022 — MAY 2024

• Managed digital content schedules and coordinated with contributors to support consistent messaging.
• Produced written and audio content for university audiences and increased listener engagement.
• Trained new team members and created templates that improved workflow and communication consistency.
• Delivered weekly sports commentary and maintained audience connection across platforms.

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